On the afternoon of May 15, the Civilization on the Taste Bud - 2019 China (Chengdu) International Food Culture Summit was held as one of the main sub-events of the Chengdu Panda Asian Food Festival. Heavyweight guests attending the summit included Head of the Creative Economy & Industries Program of the United Nations Conference on Trade and Development Carolina Quintana, Chief Representative of the Beijing Representative Office of the Cultural Industry Revitalization Institute of South Korean Kim Xiangxian, former China Program Director at Dutch Culture Center for International Cultural Cooperation and co-founder of China Connector Monique Knapen, founder of Drinks and Food magazine of Taiwan, China, and professor with the Chinese Department at the National Central University Jiao Tong, and President of the Sichuan Tourism University Lu Yi, among others. Shooloongkan was the one and only Sichuan enterprise to be invited to attend the forum.
Under the central theme of "food as the conduit to facilitate mutual appreciation of civilizations" and comprised of the three segments of "exchange and integration," "cross-industry collaboration and innovation" and "inheritance and perseverance," and top-notch gurus in the food and beverages industry as well as science and technology, finance, culture, media and academia areas related to F&B around the world were invited. They convened to discuss about the culinary culture and stories of different countries, spoke about cultural inheritance and innovation, disseminated Chinese culture and showcased the glamorous reputation of the city of Chengdu.
During the roundtable segment, Co-founder and Executive Director of Shooloongkan Holdings Group Li Shuoyan represented enterprises and shared the stage with Head of Industry Department of China Hospitality Association Zhang Xiang and Vice President of Local Life Business Group of Alibaba Shen Yan as they discussed about "cross-industry collaboration and innovation" in culinary culture.
Li Shuoyan indicated that Shooloongkan Hot Pot is a part of the traditional food and catering industry and has shifted toward intelligent- and wisdom-driven operation by leaning on platforms like Koubei.com. From receptionists at the front of the establishment to management behind the scene, big data has empowered Shooloongkan's operation to be "smarter". With more than 800 outlets around the globe, data in the back end can provide clear answers to many questions and issues in operation: Which foods at which stores in which regions sell best? When are the peak periods for the sales of beef and cattle stomach? In addition, in terms of innovation, Director Li also shared stories from the course of development of Shooloongkan. From site selection at the get-go to the decor of the store, from sales methods to the principles behind the entire corporation, Shooloongkan has always adhered to the mentality of innovation-driven expansion, which clearly has been very fruitful.
When asked by the MC about "cross-industry collaboration," Li Shuoyan showed a little gift on-site as reply to the question - The "hot pot toothpaste," a cross-industry collaboration with Lengsuanling and Shooloongkan's latest attempt in this regard. What does it feel like when toothpaste mixes with hot pot? When toothpaste comes in "mild," "medium hot" and "super-hot," which one would you choose? Actually, hot pot toothpaste has been quite a hit among young consumers, trendsetters and media with an inclination for novelty. Moreover, similar cross-industry and cross-intellectual property collaborations are nothing new to Shooloongkan: A partnership with The Predator, the "hair-growing set menu" designed in concerted effort with Bawang shampoo...Shooloongkan instills its attitude in ever crossover partnership: "Nothing is impossible, just think boldly and act boldly like youngsters". These cross-industry interactions not only magnify the sum of synergy between the brands, but also augment the expandability of the Shooloongkan brand as a whole and future branding possibilities.
Shooloongkan has also been active with its own ventures in other industries, having achieved scale in certain areas. Other than the famed hot pot brands of "Shooloongkan" and "The Way of the Dragon," Shooloongkan also founded Sichuan cuisine seasoning and condiment manufacturer Flavorful Dragon Kitchen Food; seller of convenience hot pot, hot pot soup base, snack and other merchandise Long Guo Guo; interior decoration firm Shang Long Jiu Ju; science and technology company Little Dragon Cloud; and importer and exporter Guys China, among others, which together constitute a diversified service ecology encompassing the entire food and catering-related industrial chain from research and development, production, procurement, logistics and delivery to after sales service. In the future, Shooloongkan will persist in its "expansion based on innovation and integration" principle as it strives for more new trials and new development.
After the forum, Institute of Cultural Industries of Peking University Director Assistant and Associate Research Fellow and Executive Director of the International Association of Cultural and Creative Industries (IACCI) Liu Jiecheng remarked: Food is a crucial medium for the inheritance of civilization, cross-boundary cultural exchange and demonstration of the image of a city, and plays a vital role in international communication. Driven by technologies and industries, food and other industries like tourism, culture and creativity, arts, science and technology, sales and promotion, curation and exhibition are showing a trend of integrated development. Under such a backdrop, this edition of the forum underlined integration and innovation as the main theme, which is valuable and meaningful in compelling and gathering creative forces worldwide to Chengdu and showcase creativity in food, and to promote Chengdu's advancement as a creative city.