From March 30 to April 1 each year, a conduit from "Hot and Spicy Planet" opens up to ignite excitement in your life..." The year is 2019 and Shooloongkan Hot Pot's fifth anniversary wants to tell all consumers: Toss all that sadness into the rubbish bin because there is nothing that a meal of hot pot cannot resolve. If there is, then make that two meals of hot pot! This has always been the attitude that Shooloongkan tries to convey: Passionate, carefree, proactive, inspired, unfettered. "Spiciness" is a form of energy and an attitude.
On April 1, 2018, for the fourth anniversary of the founding of Shooloongkan the inaugural edition of the "Food Carnival" debuted and all Shooloongkan stores across the planet offer 50%-off for all spending. This campaign swept social media nationwide by storm, ranked first on the list of top searches in eight main cities on major food review app Dianping, while readership of the topic on Weibo exceeded 130 million. Today, the five years-old Shooloongkan has brought along "Little Dragon Vigilante Food Carnival" and arrived as promised. This time, the half-price promos across the board both online and offline will be amplified by the super energetic "Hot and Spicy Planet" theme: "The youngsters this year work hard but always find themselves in a tough spots: Urged to get marries, KPI at work, selling at a loss in the stock market, hair loss...You feel me? If you do, then you need a fat dose of "spiciness" to reinvigorate yourself! Shooloongkan's "Hot and Spicy Planet" is a conglomeration of the universe's strongest "hot and spicy" energy, and the conduit to the planet is opened each year between March 30 and April 1, so remember to dive in, recharge your body and soul, blow off some steam and enjoy life as a 'Hot and Spicy Planeteer'!
In order to help everyone land on "Hot and Spicy Planet" and absorb "hot and spicy" energy, on March 18 Shooloongkan's "Hot and Spicy Planet Spaceship" will begin operation on Chengdu Metro Line 2; on the 31st, Shooloongkan will team up with the rest of the "Hot and Spicy Planet Alliance" - The Way of the Dragon Hot Pot, Kan Ye Hot Pot, Dragon Little Tea Chinese Tea Beverages, Big Skewer Gate Hot Pot and Skewers, Jin Xiao Guan, Opposite from Memories, Li Bu Guan Ba Ba Shao and San Kou Zhu Jiu Du Old Hot Pot to jointly initiate the "Little Dragon Vigilante Food Carnival," when more than a thousand restaurants around the globe will be offering 50%-off! In other words, from hot pot and hot pot skewers to Chinese barbecue, Chinese cuisine, noodles and tea...any food you could ever want to eat would be featured in the "Little Dragon Vigilante Food Carnival"! Furthermore, Shooloongkan's Tmall flagship store will also offer 50%-off discounts for certain products, buy-second-at-half-price for other selected items and RMB9.9 special zone, among other irresistible offers and give-aways. For specific details, follow "小龙坎老火锅" official WeChat Public Account or Weibo, and register as Shooloongkan member through WeChat to enjoy even more benefits!
For Shooloongkan, the "hot and spicy" gene has always been the source of power and motivation that drives it forward. Relying on authentically Sichuan "spiciness," Shooloongkan emerged from Chengdu toward the rest of the world: Singapore, Melbourne, Sydney, Vancouver, Auckland, Adelaide, Toronto...in the future, Shooloongkan will establish a foothold in 23 nations and regions and its globalized structure is taking shape; relying on the "spiciness" in the bold and daring character typical of Sichuan merchants, Shooloongkan fired up its new retail model and opened up new markets, gradually commencing the digitized transformation of a traditional food and catering company...This "spicy" impetus has propelled this young, five years-old and rapidly growing hot pot brand into the limelight as the trendy hallmark of the new generation in food and beverage culture, and a "phenom" of the hot pot world. As of February 2019, Shooloongkan hot pot has more than 800 stores in total, covering 342 cities around the nation, boasting a store survival rate of 100% and cumulating nearly a hundred billion diners served. At the same time, Shooloongkan transformed from a single hot pot restaurant in its humble beginning to a large-scale corporation with engagements in catering management, Sichuan cuisine seasoning research and development, production, sales, marketing planning and construction engineering.
Hotness and spiciness above all, energy that has no limit, "Hot and Spicy Planet" and Shooloongkan looks forward to your arrival!